Company Deep Dive 2: Get Set Early

Dear Paediatrician, Child Psychiatrist, Child Psychologist, and General Physician (GP)

Following our introduction to the Get Set Early™ device in our First Deep Dive, our community asked one key question:

What is the business case for adopting Get Set Early
into a busy clinical practice?

Let us get straight to the numbers:

Get Set Early™ by Butterfly Learnings is your new, high-margin revenue stream. A solo Paediatrician screening just 12–25 toddlers per month at an average ticket size of ₹3,000 per screening can realistically achieve an estimated ₹75,000 to ₹1.25 lakh per month in potential revenue.

The best part is that the device is provided FREE with a Pay-per-Use model. You start earning from Day 1.

Being a Doctor, would you like to take a demo of this technology:

You can also join our PREMIUM WhatsApp Community made for Paediatricians, Parents & Schools. Click WA Community

1/ How do the Numbers add up to increase your revenue?

Most paediatric clinics already see dozens of under-3 consultations monthly. Now, every one of them can be a screening opportunity improving outcomes and unlocking new revenue.

This model effectively increases your monthly revenue without proportional overheads, as screenings take minutes and leverage existing patient flows. Free installation with deferred payments ensures positive cash flow from day one.

2/ What is holding up your revenue potential in your existing practice?

Your current subjective screening tools with checklists and behavioral observations are not only clinically limiting but also financially inefficient. They lead to:

• Inconsistent Results: Loss of clinician time and parental trust.

• Risk of Patient Churn: Parents seek a second, objective opinion.

• Missed Revenue: You are the only professional positioned to capture the high-value early screening market.

3/ The Solution: Objective Certainty with immediate Profit

Get Set Early™ is India's first CDSCO-approved, gaze-based ASD screening system, built on research from UC San Diego's Autism Center of Excellence.

It is the definitive solution that delivers both clinical excellence and practice growth:

4/ The Deeper Dive: Business Scope

With over 80 percent of diagnoses happening after age four and Missed opportunities for early intervention, which make up 40 to 50 percent of your caseload and Imposing a lifetime economic burden exceeding ₹1 crore per child and their family.The diagnostic crisis is massive, translating to a vast, untapped market:

• Market Leadership: You become the first clinic in your locality offering objective, CDSCO-approved screening.

• Expansion Ready: The tool is designed to work everywhere, from your OPD to health check-up camps.

• Partner Network: Your screening data seamlessly integrates with the therapeutic services of Butterfly Learnings, creating a complete ecosystem of care.

5/ Founders’ Note